The importance of being able to update your own Web site

I can't emphasise enough the importance of being able to update your own Web site. Don't fall into the trap of thinking you can get by with Twitter, Facebook, LinkedIn and other social media tools. These tools are important - no doubt about it - but remember that after you make the connection with somebody, they will want to visit your Web site to find out exactly what you do. If that Web site is out of date - or even wrong - it destroys all credibility.

Peter Dhu recently attended my Build Your Web Site In Two Days Boot Camp, because he had an old, out-of-date site. After two days, he had rebuilt the site to be modern, fresh, and - most importantly - completely within his control.

Here's what he had to say:

"I must admit I was sceptical when I started, and a bit nervous about the technology. But I'm truly amazed at what I achieved in the 2 days. I had spent time gathering and writing material for the web site. But the amazing thing is that I can now manipulate my new web site - the functionality is brilliant I'm thrilled that I can finally manipulate, edit and update my own website, independent of any third party or web designer. And if I can do it, then truly anyone can."

Peter Dhu