Ask the real marketing experts: your customers

When one of my clients, Max Hitchins, released his e-book 365 Marketing Ideas For The Hospitality, Tourism & Travel Industries, he made more than $4000 in sales in the first 24 hours.

Was he just lucky? No. He ran a monthly competition on his website and asked site visitors which of his products they would like to win as a prize. What we discovered over a period of months was almost everybody was asking for a particular book. It was the first in the list, so we moved it around – and the results were the same. That’s why Max put so much time into producing this e-book, which was on the topic people were requesting, and gave that priority over all his other products.

I wrote an article about this topic for Nett magazine in June 2009. It's still relevant, so you can read the full article here.