Two examples of completely meaningless Web site copy

Here's one of the worst examples I've seen recently of an introductory paragraph on a Web site:



Why can't they just say something clear and simple, like:

"If you're a professional facilitator, we'll help you improve your delivery skills and get more business."

Sure, it doesn't use as many big words, and it might not be exactly right, but it's a lot clearer than "Maximising the benefits of their learning initiatives"!

But if you think that's bad, look at this example from the Vitec Group in the U.K.:



Admittedly, this is their second paragraph, so they don't lead with that. But it's still a lot of words, saying absolutely nothing useful.