This book presents 50 ideas for being more influential and persuasive, drawing on findings from research into the psychology of persuasion. One of the authors is the man generally regarded as the father of this field: Robert Cialdini (with his book Influence).Many of the ideas go back to Cialdini's six principles of persuasion. However, even if you're familiar with those principles, you'll enjoy this book, which shows them applied in practice.
A blogger has even summarised the 50 ideas here.
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